So, you searched, and searched and searched, for a job, and after numerous disappointments, you finally you let go of the search and after watching a few YouTube videos by a few rich guys, and reading Robert Kiyosaki’s Rich Dad Poor Dad, you put together your savings and start a business. A few months into it, and you have done all the word-of-mouth marketing you can, opened accounts on all possible social media platforms, but still you cannot seem to get word out about your business.
In today’s world, information is everything. Organizations spend a lot of money each year on advertising, the main mode of doing it being mainstream media i.e. TV, newspapers and radio commercials. However, for startups especially, and some mid-sized companies, mainstream media is too expensive a venture to even consider.
The internet however, has changed the way companies do business. Consumers are lazier today than they were a decade ago, so, convenience is what they need. They do not want to come to your premises to find out what you can offer them, since, the need for variety dictates that they would have to go to several places to find what they need. They prefer to leave the house knowing exactly where they are headed and for what product/service. Online presence and visibility is therefore a basic necessity for any company that is remotely interested in making it in today’s convenience-driven market.
For startups and mid-sized companies, this is a good thing. The internet has more than levelled the playing field for small businesses to lock horns with the giants in their industry. A website is as basic and as simple a marketing tool as they come. Even without an office to entertain your clients in, or a million dollar advertising revenue, your small startup can compete with the industry titans for the big customers, and all you need is a website.
Here are just a few of the ways this is an advantage for your small or mid-sized company.
Investing in advertising is necessary, but could be very costly if you chose to use mainstream media. Time and space allocated to run an advert is very limited and hence not as much information may be included for your customers to make an informed decision.
With a website, on the other hand, you can give as much information possible to your clients explaining who you are, what you do and how they can benefit from being in business with you. It is basically a market pitch, without a time or space limit.
This however does not mean that you overload the customer with information. Too much to read would bore the customer and you may end up losing them instead. Care should be taken to deliver only the information necessary to entice your customers just enough to approach you for more details on your products/services.
The convenience that comes with having a website is incredible. Say for instance you sell a particular product, having an online store would help you reach customers who are not able to physically get to your premises. Thanks to Amazon and E-bay, the internet has grown into technically the largest consumer market in the world, and the opportunity for growth is still enormous, so, enterprises that take advantage of it now, will reap big in the next few years.
A website also enhances the convenience of communicating to your customers by being a quick source of the information they need 24 hours a day. The disappointment of late hours, weekends and holidays is swiftly thrown out the window with the presence of your information online.
They say that communication is the key to all human interaction. A website would provide an easy platform to correspond with your customers on their experience with your products and services. Feedback tabs, chat windows, contact forms and a display of contact addresses e.g. email addresses and telephone numbers provide customers with an easy way to contact you in case they need information from you. This improves the effectiveness of your website and company as a whole.
Through the feedback you receive, you are able to gauge what you need to change, what you need to keep, and what requires improvement.
A website enables you to communicate to your customers, with quite a lot of ease, your latest product and service offerings. You can easily keep your customers well updated on what new things you are doing and what they stand to gain from it. Mailing lists and newsletter subscriptions are also good ways to communicate to your clients that you can employ through a website.
You want to keep your customers excited about your products and services, so, keeping them on their toes with new and/or improved content is important. Content generation is hence a very important part of having a website and contrary to popular belief, it is not as time-consuming as is generally perceived. A few minutes once or twice a week could do it. However, if your business involves fast moving goods, you may need to invest a little more time in putting up new content. You do not want a situation where a customer orders and pays for 20 units of a product that run out of stock last week.
With owning a website comes credibility. Referring potential customers to your website sounds more professional, than just giving your contact with nowhere else they can refer to see what you offer. It tells them, “Hey, look, we are legit, you can trust us”. When a customer sees your website, they get the feeling that they know you better, and ultimately they feel more comfortable dealing with you. This helps build the relationship between you and your customers.
Your websites domain is also a platform for business emails, and this pushes the legitimacy of your business even further up in your customers’ good books.
Social media marketing is also a very important way to market your business. However, social media today is awash with dummy accounts whose names may resemble yours. While you may be doing so much to reach out, dummy accounts may be curtailing your reach. A website would thus be the only way to direct your customers to your correct social media accounts and pages. It is also possible to provide access to all your social media pages right on your website without your customers having to leave the website, through the use of widgets.
Obviously, all the benefits of a website especially to a small or mid-sized business cannot be covered comprehensively in any one post. The internet is full of numerous possibilities and having a website is the baseline step to take to start reaping these benefits. A good website will save you money and have your business gain the market traction it needs, which will result in increased sales and higher profits.
Contact Ceptacore Systems today to get your business a high quality website, and get started on the journey to success.
Feel free to give us your thoughts about what advantages or disadvantages you think come with having a website. All questions and comments are welcome.
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